The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series) by Gad Saad
Author:Gad Saad [Saad, Gad]
Language: eng
Format: mobi
Publisher: Taylor and Francis
Published: 2012-09-09T14:00:00+00:00
CONTENT ANALYSIS OF SPECIFIC CULTURAL PRODUCTS
In the same manner that fossilized and skeletal remains permit evolutionary-minded scholars to identify the phylogenetic trajectory of a given species, cultural products can serve as affective, conative, and cognitive “fossils” of Homo sapiens. Hence, by analyzing the contents of cultural forms and accordingly identifying key universal elements, evolutionary behavioral scientists have a direct window to our evolved human nature. I begin with an exploration of themes covered on television shows.
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